Instacart is a seed-stage startup that delivers groceries and other basic items in a very short timeframe. They are the "Amazon.com with a 1 hour delivery." At the moment their current market is only San Francisco and the Silicon Valley area. Customers can place either a 3-hour order ($3.99) or a 1-hour order ($14.99). Orders are routed to shoppers who work for Instacart, who then pick up the items at a local store and deliver them within the timeframe.