From Robert X. Cringley's "Steve Jobs: The Lost Interview": You know, throughout the years in business I found something, which was I’d always ask why you do things. And the answers you invariably get are “Oh, that’s just the way it’s done.” Nobody knows why they do what they do. Nobody thinks about things very deeply in business. That’s what I found. I’ll give you an example. When we were building our Apple I’s in the garage we knew exactly what they cost.
Steve Jobs on learning to run a company
Steve Jobs on learning to run a company
Steve Jobs on learning to run a company
From Robert X. Cringley's "Steve Jobs: The Lost Interview": You know, throughout the years in business I found something, which was I’d always ask why you do things. And the answers you invariably get are “Oh, that’s just the way it’s done.” Nobody knows why they do what they do. Nobody thinks about things very deeply in business. That’s what I found. I’ll give you an example. When we were building our Apple I’s in the garage we knew exactly what they cost.