Although the phrase disruptive innovation is used often, it is best described by Clayton Christensen in his books “The Innovator’s Dilemma” and “The Innovator’s Solution” Most new technologies are sustaining—they improve the performance of current products along dimensions that the market already values.
Sustaining, Disruptive Innovations
Sustaining, Disruptive Innovations
Sustaining, Disruptive Innovations
Although the phrase disruptive innovation is used often, it is best described by Clayton Christensen in his books “The Innovator’s Dilemma” and “The Innovator’s Solution” Most new technologies are sustaining—they improve the performance of current products along dimensions that the market already values.